In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect if you haven’t checked it out, you can view it...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where some product just keeps chasing you?  You checkout a certain type of lawnmower or power drill and before...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Plenty of brands and companies have top of the mind awareness. Think about cola and what brand comes to mind? Think about a search engine...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they teach in business school. And it couldn’t...

Here’s what I realized over the time I’ve been in marketing. Most ads absolutely suck at getting clients. Some ads are funny. Some ads...

First things first: if you haven’t checked out this Article about Why Mass Marketing Doesn’t Work For Small Businesses you probably want...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: “Anyone with a pulse that...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...

“Heyyy What’s new with you!?” Pretty common way to greet someone when you haven’t seen them in a while. Notice that we don’t ask: “Hey,...